Benjamin Koe

I like marketing, but I also like technology. Alright, I'll take both! 

Intel is does a ElfYourself this Christmas

Intel has created a "put your face on a music video" Christmas greeting site this year called http://www.makeyourholidaysing.com/. This is very similar to the highly successful ElfYourself by OfficeMax. The interesting features about this year's viral Christmas sites is the clear integration with social media platforms such as uploading your Intel music video to YouTube and using photos for ElfYourself from Facebook.

   
Click here to download:
Intel_is_does_a_ElfYourself_th.zip (973 KB)

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Did Google just make turn-by-turn GPS free?!

If this is the future of Google Maps on the mobile I'm all for an Android phone! I didn't really expect so many features, I would have been happy if the current version of Google Maps on the mobile had audio turn-by-turn prompts, but to integrate streetview and search into the app makes it a winner.

Oh and yes it is free. It comes with the new Android mobile phones. What is Garmin, Tom Tom, and the rest of the GPS makers do now?

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The impact of iPhone on StarHub

My local mobile carrier StarHub in Singapore got a huge boost in online conversations today simply by announcing the availability of the iPhone by year-end. StarHub is the third and last carrier to announce its carrying of the Apple mobile phone, but even so it didn't fail to get people talking.

Most conversations took place on Twitter with links to news articles and the StarHub media release.

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Filed under  //   social media  

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Solar curtains make perfect sense

This is so clever. I'd want one if and when it's made.

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Killin' it like Gary V

I don't mean to do two posts in a row on Gary V, but this guys is simply amazing. He's a real personality and I think of all the talents on can have in the world, Gary's got honesty.

I'm constantly surrounded in the corporate world by people who are saying things like "try to be tactful" and "CC the boss because its safer". Why not just be dead honest if you have something of value to give?

This talk made me wonder if people don't want to be as transparent and open as Gary because in reality they suck at what they do and hide behind their tact and corporate speak.

I know nothing about wine, but it appears that Gary knows a whole lot and that's probably the reason why he dares be open because no one can challenge him on that.

I'm going to be more mindful now about how I communicate. I'm going to try and be more open, more transparent, and more real from now on.

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“Crush It” by Gary Vaynerchuk

This is a good summary of Gary Veynerchuk's new book. I'm a fan of Gary V, love his passion and ambition. But I think most of us don't need to buy the book to understand his passion and drive.

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What happened to Technorati?

Technorati used to be my favorite blog search engine. But all of a sudden, they decided to make "big changes" and go the way of the advertising network. Once upon a time they used to index some 100 million blogs, but now when you do a search on their site you get statements like:

 Blogs relating to “iphone” (1610 blogs found out of 825402)

What happened? How did they go from 100 million in 2007 to 825,402 in 2009?

It also appears that they don't care much about blogs that are not in the top 800,000. My blog now has an Authority Score of: nil. Even prominent local blogs such as Mr Brown's has a score of 0 (at least his has a score).

I have no issues with them wanting to expand into the advertising business, but why purge the rest of the blogs from the search engine? I'm just glad there are alternatives like Google Blog Search and IceRocket around.

Update: To add to my this news on Technorati, Technorati Japan will be ceasing operation by the end of the month. (Hat tip to Walter)

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Concept EVs from Renault

I'm quite amazed at Renault's ambition to launch 4 new electric vehicles by 2012. And we're not talking just about tiny city-movers but large sedans and even utility vehicles like the Kangoo is going EV.

I wonder when these EVs will reach us here in Singapore. Singapore is definitely an awesome test bed for EVs since we're small and electrical infrastructure pretty much blankets the island.

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Is every technology Google creates for the sole purpose of advertising?

Seem like even the Android platform is meant to get Google a foothold in mobile advertising.

Google's foray into mobile has largely been defined by its investment in high-end smartphones, most notably its high-profile lead in the development of Android, which gives the company a seat at the table to ensure the mobile operating system powering smartphones can optimally support advertising.

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Are you buzzword compliant?

I definitely am according to Unmasker. I love this viral application which replaces buzzwords in your Twitter profile with the TRUTH!

My real profile says:

Once a PR consultant, now Employee No. 3 at social media monitoring startup, JamiQ.com

Fantastic viral application. Absolutely love it.

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