How will marketing work in this media future?

Posted on June 15, 2007 by Benjamin Koe

I like this rendition of the future. Especially the part when copyright becomes illegal and there are no such things as ads. Maybe in the future, marketing will be about content creation and not controlled message dissemination.

Imagine this, instead of a series of TV commercials, companies will spend the money to produce a feature film.

Instead of hosting press conferences, PR uploads product reviews themselves on YouTube and blogs.

I can already hear people going “that won’t work!”, well it won’t if we keep thinking marketing and controlled messages. Maybe its time to think content and information. If your product doesn’t sell… hey, it’s not my fault your R&D can’t produce a “Purple Cow”.

Update: Here’s another video on the future of media in 2014. Once again they play on Google as “God”. (Thanks Ivan)

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