Today I travelled back in time
I must have stepped into a time warp today while entering Bugis MRT station. I felt a weird sense of deja vu and realised I had travelled back in time a couple of months to April.
The large LCD display on the train platform greeted me with a familiar movie trailer I knew I’ve seen somewhere. If you can’t guess from my snap shot from the past above, it was the movie Fracture. The show was to be screened in cinema’s on the 19 of April. I must have travelled back to about the first week of April! Amazing!
Suddenly my whole sci-fi fantasy came to a screeching halt when I looked above at today’s date: 27 June. My journey though time was over in about 10 seconds.
Now that I’m back to reality, I’m wondering why in the world were they screening a trailer for a film that’s come and gone? I’d have assumed such digital signage have sophisticated systems for marketeers to buy time slots with to-the-second end-of-life settings so mistakes like these would not be made.
I’ve seen digital signage systems with amazing management software myself and to think that SMRT doesn’t have it too is making me wonder.
As far as I’m concerned, there’s no way the movie distributor would be paying for today’s ad display, and the call to action wouldn’t do anyone good, except I who had the pleasure of time travel. =)
Maybe it was a system fault or a programme coordinator’s misjudgment, I don’t know. But it sure did make for an interesting sight and a chance to think about digital signage technology.
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You’re not alone. I had a similar experience today (June 11,200
that took me back to 1978 for about the same time period! Almost a year later I know, but hey you might see this anyhow. It was awesome being 18 and driving my favorite car again.