Marketing Blogging Heroes

Michael Banks has written a book published by Wiley on today’s top bloggers called Blogging Heroes. 30 of them to be exact.
What is even more interesting than the content of these blogs is the marketing behind it. Wiley has given the PDFs of each chapter (where one chapter is an interview with one blogger) to [...]

Speed test of my broadband networks

At home I use StarHub’s MaxOnline Express, the cheapest one which promises download speeds of up to 6Mbps (6,000Kbps) and upload speeds of up to 256Kbps. Judging from the result, I have to say their advertised specs are almost there. Maybe there are a couple of overheads from my router and wireless network.
(StarHub MaxOnline Express)
For [...]

Happiness is leaving the office before sunset


Never pitch with cut and paste

Cutting and pasting is something computers have spoilt us with, but when it comes to pitching that desires a response one should never do it through cut and paste.
Be it a PR pitch, sales pitch, whatever. If you want the recipient on the other end to actually respond you should always understand what they are [...]

Widescreen welfare at work

The company has decided to get everyone a 19-inch LCD monitor. Everyone, both laptop and desktop users have one and are free to use it as they wish. Now I get to have two desktops, one as my primary work desktop the other for blogging email.

I think everyone here is feeling a bit like this:

Singapore’s leader says we need to digg

CNA and TODAY ran a really interesting transcript of Singapore’s Minister Mentor Lee Kuan Yew speaking with US columnist Tom Plate and new media expert Jeffrey Cole.
What I got out of it was: Print is getting old and slow, online is fast and overflowing. Newspapers got to do deep with analytics and web needs services [...]

The monetisation of blogs

Here’s an article in MEDIA that I commented on. My 20 minute interview ended up becoming a simple PR tip, but still good. The funny thing is that I didn’t even realise the article was out until my global CEO sent it to me. I guess that’s a good thing… right?

Anyway, a good read and [...]

Philippines body parts sale documentary by Singapore students

Walang Bato’, or ‘Without a Kidney’ in Tagalog, is an independent documentary project about body parts sales in the Philippines. We’re still in the midst of production.
If you have any related information/stories , do drop us a mail at colouredsky@gmail.com. We’re definitely open to funding opportunities.A digital media kit is also available upon request.
This is [...]

How to overcome information overload

The next Web 2.0 startup that’s worth owning or buying would be the one that finds the cure for the information overload created by the social media.
If necessity is the mother of all inventions, then the solution to help us pick only the ripe fruit and consume it would be her next child.
It’s the natural [...]