Never pitch with cut and paste

Posted on October 23, 2007 by Benjamin Koe

Cutting and pasting is something computers have spoilt us with, but when it comes to pitching that desires a response one should never do it through cut and paste.

Be it a PR pitch, sales pitch, whatever. If you want the recipient on the other end to actually respond you should always understand what they are looking for, how they prefer it, and what can help them. Once that is digested, then customise the pitch just for them.

I know it gets tough when you have more than 10 to target with the same thing, but every custom pitch is worth it.

There’s a great example of a pitch to a blogger on MarketingProf’s Daily Fix today by B. L. Ochman. Something to learn from.

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2 Responses to “Never pitch with cut and paste”

  1. vantan, on October 24th, 2007 at 12:50 am Said:

    Thanks for mentioning this. I’ve received obviously ‘templated’ proposals before. The worst I’ve received are proposals where, after a few pages, another organisation’s name is listed as the client!

    Then we realise 1) How slipshod they are when copying and pasting 2) Who else they’re trying to pitch to.

  2. Benjamin Koe, on October 24th, 2007 at 8:45 pm Said:

    Thanks Van. I have to say that sometimes I get tempted to template too, and that’s so much our culture with computers.

    I guess the sometimes instead of targetting many with one template, we should go after few with more customisation.

    Less is probably more in this case.

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