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| Kenny on Cooling a Mac in style |
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YouTube Insights is one of the most significant upgrades to the video sharing site. Now every video you upload can be tracked not just by total views, but when the views occur and where in the world they come from.
This is great especially for the marketing/PR community where measurement is key to campaigns.
Questions that can [...]
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Here’s a great article from Steve Rubel on the demise of internet/social media jobs of which I agree wholeheartedly.
According to Steve,
The web has finally become the dominant marketing and media platform and where everyone is largely focusing their resources. It’s “the new normal.” To me, this means that there will be less of a need [...]
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How did we go from implanting chips in to the brain in 2006 to a headset for mind-controlled games in 2008?!
Just when I thought the game-changing (pun intended) Wii was a killer app, here comes brain power. This is impressive technology but it looks like the Wii workout will soon join the old stationary bike [...]
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If permission marketing is an achievement, then getting the audience to spend time playing a marketing game is utopia! The screen shot above is from a new adventure/puzzle game by the Singapore Health Promotion Board (HPB) called Mount Power which is part of their teen outreach on neeteen, a portal for the youth. They must [...]
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Almost two years ago when I joined the PR world I began hearing a lot of enthusiasm around the social media and specifically bloggers and blogs. Today a lot has been done around blogger relations and here are some of the methods that have worked in Singapore.
Product ReviewsThis is the basic give/lend a product to [...]
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Great video by Greenpeace on the effects consumer electronic products have on our environment and our people. Interestingly, Sony is ranking at the top with green laptops and mobile phones.
Thanks for the video link Greenie!
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Michael first mentioned to me a plan to build a web version of the famed Mac comic creator Comic Life during the after party at Nexus 2007.
Today, Comiqs is in beta, has appeared on TechCrunch, and is off to a great start. I couldn’t help but give it a little play myself.
I’m not daring enough [...]
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This evening I had the privilege of going for a “flight” on The Singapore Flyer courtesy of my client 3Com. I have been been to many tourist hot “high” spots including the Eiffel Tower, Taipei 101, and Petronas Towers’ sky bridge, and I’d admit that this was unique. Not in an exciting way, probably because [...]
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Last Sunday evening something possessed me to take a break from blogging on this blog to try collecting my thoughts and finds exclusively on my Tumblelog.
How did I find it?
In short: It was exciting, liberating, and great fun. But its lack of structure makes it a hard platform to maintain a readership.
Here are a few [...]
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I work at Hill & Knowlton in Singapore as a PR consultant in the technology practice as well as the company's new media specialist where I experiment marrying PR and the social media. I also co-founded and built Scoopasia.com, an open web resource for the PR and marketing industry in Asia.
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