The eOK .network

Social Media Marketing Examples in Singapore

22 Responses

1. 

   claudia, on October 7th, 2008 at 12:19 am Said:

   Wow! Thanks for the effort! This list will sure be growing!
2. 

   Jonathan Kong, on October 7th, 2008 at 2:57 am Said:

   Hey Ben, great list of Singapore companies and agencies using Social Media for marketing. Ah, I came across Peter Kim’s huge list via ReadWriteWeb.

   From the list, blogging sees to be the popular medium to engage users/customers/readers or to launch a product. Personally, I think this is not enough. Social Media does not stop at blogging alone as it is merely one of the many platform available to engage conversations. Also, I felt the companies/agencies should go dirty and be involved creating their own than rely heavily on bloggers. I think, that makes themselves more real and creates a personal touch to their audience.

   Thanks for the plug too!
3. 

   Benjamin Koe, on October 7th, 2008 at 12:34 pm Said:

   Thanks for the comment Jonathan. I absolutely agree with you. I’ve given examples of what can he done in a previous post. The reason for blogger relations, I believe, is because most of the folks taking the charge come from the PR industry and in PR the main thing is media relations.

   But this is where interactive agencies have a chance to play int he social media. Most of them already have contracts to maintain websites for these brands, the next step is to think about modifying them to encourage conversations over the social media.
4. Virality: Reduce efforts of customers « Bits & Bytes make a Bitbot, on October 7th, 2008 at 1:22 pm Said:

   [...] Reduce efforts of customers 7 10 2008 I was reading Ben’s post about social media marketing examples from Singapore and I can’t help but wonder why most of [...]
5. 

   Kelvin Chan, on October 7th, 2008 at 2:23 pm Said:

   Staff of Articulate engage significantly with their social network of customers, via their forum and personal blogs. Check it out http://www.articulate.com
6. 

   vantan, on October 7th, 2008 at 10:18 pm Said:

   Lots of examples from HPB too…
7. 

   Vic Tan, on October 7th, 2008 at 11:59 pm Said:

   @@ Van: I second that!
8. 

   Benjamin Koe, on October 8th, 2008 at 12:28 am Said:

   @vantan: Display some up in the comments or email them over so we can have a more complete list.
9. The Singapore Daily » Blog Archive » Daily SG: 7 Oct 2008, on October 8th, 2008 at 11:16 am Said:

   [...] Infoblogoramus – The eOK .network: Social Media Marketing Examples in Singapore [...]
10. Unique-Frequency.com » Blog Archive » Where Are Corporates In Taking The Lead?, on October 8th, 2008 at 12:11 pm Said:

    [...] Koe has a list of case studies of social media marketing examples in Singapore, and I see some action going on, but nowhere in the proportion to the talk I hear about social [...]
11. 

    brian, on October 8th, 2008 at 12:58 pm Said:

    I’m personally proud of the Blogger-Social we held for the MCYS ‘Family’ Television Commercial campaign. Sneak peaks and a dialogue session with Yasmin Ahmad, the Director

    http://www.the-open-room.com/bloggers-meet-director-of-latest-family-commercial-yasmin-ahmad/
12. 

    brian, on October 8th, 2008 at 12:58 pm Said:

    oh yah.. can put link right? I saw your invitation to Vantan -)
13. 

    Benjamin Koe, on October 8th, 2008 at 4:13 pm Said:

    @brian. Thanks for the link. Fantastic example.
14. 

    oldskoolmark, on October 8th, 2008 at 5:25 pm Said:

    Wow… I never realized there were so many companies involved in blogger relations in Singapore! Excellent stuff, thanks for sharing!!
15. 

    gssq, on October 9th, 2008 at 7:58 pm Said:

    Creative also tries to engage bloggers.
16. 

    pristan, on October 11th, 2008 at 11:53 pm Said:

    Very cool list, ben! And i totally agree with your previous post on what else can be done too.

    btw, NLB ran a citizen reporter campaign to capture the last few months of the library@orchard – http://blogs.nlb.gov.sg/orchard/
17. 21st Century Spirituality · Hyperstream of 2008-10-07, on October 20th, 2008 at 6:18 am Said:

    [...] mushin published a blog post. Moksh Juneja: Social Media Marketing Examples in Singapore « The eOK .network (via delicious) [...]
18. 

    Miccheng, on November 9th, 2008 at 7:01 pm Said:

    Nice collection.
19. 

    Willy Lim - Net Profit Marketing, on November 15th, 2008 at 3:28 am Said:

    This is a great list

    However, I would like to share an interesting viewpoint here.

    Social media marketing is the most powerful form of marketing for small businesses and individuals.

    As we transition from newspapers, TVs and radios, to blogs, youtube and podcasting, the small businesses have the chance to leverage on these very low-cost online channels to market themselves. It’s like owning your own newspaper (blog), TV channel (youtube) and radio station (podcasting)!

    The sad thing is, very few small businesses realise that social media is an opportunity to out-blog, out-tube and out-podcasts these big brands.

    Willy Lim
    Net Profit Marketing Expert
    Making InterNET work for Marketing in Asia
20. Social Media Marketing Examples in Singapore | InterNETwork Marketing Asia, on November 15th, 2008 at 3:35 am Said:

    [...] Social Media Marketing Examples in Singapore Posted on October 6, 2008 by Benjamin Koe [...]
21. 

    Belinda Ang, on March 20th, 2009 at 4:24 pm Said:

    Hi Ben, found you on twitter. This posting has got me bookmarking your site as a must read. Thanks for the list!
22. 

    Belinda Ang, on March 20th, 2009 at 4:25 pm Said:

    To connect, add me on @belindaang too! I have added you in. =)

    Would love to learn a few things about social media in Asia from you.