There's some truth to this ad. My colleague Voal keeps reminding us Apple users how when Windows Vista came out we were saying it was "bloated", too resource hungry, needs new graphics card, can't run on VMware, etc. Everything that was bad about it was said. But when Apple released Leopard, it was the most fantastic operating system to date. 300+ new features and did you see the 3D dock! Robert Scoble calls this "The brand promise of Apple". Where Apple fans instinctively form a cult that is pro-Apple to the extreme. When something goes wrong with the Mac, it's always your fault. Am I an Apple fan boi who only has good things to say about the brand? I'd like to think I'm objective when it comes to technology, but I just got myself a new iPod Nano! And it's amazing! OK, one fault though, the switch for putting it on hold is rather uncomfortable to reach for. But other than that, I love it! Hahahah!