Coke Zero Facial Profiler campaign is brilliant

Not that finding someone that looks like you has anything to do with Coke, but this use of facial recognition technology for a viral online campaign is sweet! Even better when they integrate it as a Facebook app.

Coke Zero wants to help you find people who look like you. Just upload your photo and you're done. How fun is that?!

Check out their campaign here.

ION Orchard on par with Takashimaya in Singapore searches

Chart_singapore

Taking Takashimaya as a benchmark being one of the most popular shopping malls (actually it's the name of the departmental store in the Ngee Ann City Mall), the newly built ION Orchard has done well to create a significant spike and maintain its trend close to Takashimaya which has had many years to prove itself.

Chart and data was taken from Google's 2009 Zeitgeist which is always fun to look at.

Kozak's sexy (and funny) local online campaign

This is both funny and effective. If you are Singaporean, you'll definitely appreciate it. At first glance I thought it was just a local vendor trying too hard. But on hindsight, it looks like it was well researched. He clearly wanted to reach a local car-owning male audience, and there's nothing better than a sexy girl washing a car.

What's also interesting is that this video would never make it on to local TV as a commercial, but on YouTube, it's a hit!