Was talking to friend last week and we realised how differently everyone sees social media marketing. Here's how the elephant in the room looks like from the different types of agencies.
To advertising agencies... Viral videos, Online competitions, Online promotions. Where the focus is always on making the largest possible impact to the largest amount of people.
To public relations agencies... Influential blogger engagement, Corporate blogging, Social media monitoring. With a focus is on getting the right message out to the select people that matter. There after, control the message and check if that's truly what perception is.
To SEO/SEM agencies... Google Ads, Yahoo Ads, Facebook Ads, Web site optimization. All about traffic to your site.
To interactive agencies... Facebook App, Branded social networks, Interactive games, Microsites. If technology can make something cool, we'll build it!
To customer service teams... Customer engagement on Twitter, Facebook, or blog. Social media monitoring. Not so much about the outreach as it is about what's being said.
To word-of-mouth agencies... Community outreach to bloggers, and other people who have a half-decent network. Focused on any influencers that can help spread a good word about a brand.
