Yesterday I attended the wedding and banquet of my lovely friends Timmy and Cindy. They were one of the couples who saw significance in the 07/07/07 date and thought it would be nice to tie the knot then. According to Channel NewsAsia, there was an amazingly coincidental 777 couples that tied the knot on 07/07/07 in Singapore.

The Registry of Marriages said 777 weddings on a single day is the highest so far this year, compared to the 100 or so solemnisations seen on any other Saturdays.

Isn't it amazing that one date could create 7 times the average business for the wedding industry in Singapore? If I were in the wedding business I'd already be thinking of new ideas and packages for next year's Friday, 08 August 2008. Especially in Chinese populated countries like Singapore because "8" has the significance of luck for the Chinese. If 07/07/07 can create over 7 times the average business, 08/08/08 will see a lot more not just because it's a pretty number, but because as humans we are creatures of meaning.