[youtube=http://www.youtube.com/watch?v=Q0zEXdDO5JU] I watched this great video today called The Crisis of Credit. The reason its great is because it makes simple a complex issue. Our world today is filled with complexity. How does Aircon work? Why are there Tsunamis? Taking a hint from the above video I can imagine brands making use of this explaination method to get their message across in viral videos such as:

• Symantec: How antivirus works This will help users understand the critical nature of viruses and the need to protect themselves.
• Toyota: How a hybrid engine works Educate users on the effectiveness and technology behind hybrid cars helping buyers make the decision to switch.
• Dyson: How much dirt is in your carpet We step on it every day, some even roll around on it. Is it clean enough for my toddler to play on?

Discovery Channel's How Stuff Works has realised early that people have curiosity for understanding the complex things around us. This proves there is a ready audience for explanations, we as marketeers just have to create some. You might also remember other viral videos such as those from CommonCraft explaining how certain Web 2.0 applications work. On the static front, Xplane has built a great business around simplifying and explaining complexity in amazing infographics. Isn't it time you tried to explain for your brand?