HBO Asia is about to launch it's Golden Globe award-winning series, True Blood, in Singapore on 9 April 2009 on Max (previously Cinemax). Last night HBO Asia hosted a blogger event to preview the show at Ink Club Bar, Fairmont. HBO Asia has been actively engaging the social media and it appears that they're getting better at it. Apart from an evening with local bloggers, the company has a great microsite with heaps of incentives and even a Street Fighter-style game called Fang Fighter. They've put good effort into this campaign and spared no detail. The site has an active blog, loads of info on cast and the show, viral elements like prizes and tell-a-friend mechanisms, and even wallpaper downloads and buddy icons. I thought the buddy icons were a nice touch since every profile from IM to Twitter could do with a funky 96px image, the exact community they're trying to reach out to. The blogger event was simple but well executed with a great theme. Everything was red, of course, and we were even served with a "True Blood" cocktail which we ended up learning to make. OK, I kinda failed at making it. But the door gifts were nicely inline with the theme which was a lovely touch.
Freebies for us bloggers: Comes with a mixer, t-shirt, calender, CD of photos, and the mug I won at the event.
I think my friends at HBO Asia have done a great job. Previously they engaged the social media with a campaign for Flight Of The Conchords.