Kozak's sexy (and funny) local online campaign

This is both funny and effective. If you are Singaporean, you'll definitely appreciate it. At first glance I thought it was just a local vendor trying too hard. But on hindsight, it looks like it was well researched. He clearly wanted to reach a local car-owning male audience, and there's nothing better than a sexy girl washing a car.

What's also interesting is that this video would never make it on to local TV as a commercial, but on YouTube, it's a hit!

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Comments (1)

Dec 05, 2009
DK said...
That is very degrading for the ladies. Sorry, I won't buy a product that uses this sort of marketing. It just cheapens the brand.

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