Michael Banks has written a book published by Wiley on today's top bloggers called Blogging Heroes. 30 of them to be exact. What is even more interesting than the content of these blogs is the marketing behind it. Wiley has given the PDFs of each chapter (where one chapter is an interview with one blogger) to the bloggers themselves to be shared on their blogs for free. This play on ego is a very interesting marketing move that could possibly work well in the blogosphere where self-promotion is the name of the game. But since the announcement was made on Friday, only the following bloggers have shared their chapters. So for those hoping to get a free e-book, you might have to wait a bit and for all I know, some bloggers may not want to do Wiley this favour. Free chapters currently published: Chapter 2: Chris Anderson (The Long Tail) [ PDF | Post ] Chapter 4: Ina Steiner (AuctionBytes) [ PDF | Post ] Chapter 6: David Rothman (Teleblog) [ PDF | Post ] Chapter 9: Mark Frauenfelder (Boing Boing) [ PDF | Post ] Chapter 25: Gary Lee (Mr. Gary Lee) [ PDF | Post ] Chapter 29: Steve Garfield (Off The Tangent) [ PDF | Post ] Let me know if you find other chapters and I'll update this post. (Updated: 3 November 2007)