Cutting and pasting is something computers have spoilt us with, but when it comes to pitching that desires a response one should never do it through cut and paste.

Be it a PR pitch, sales pitch, whatever. If you want the recipient on the other end to actually respond you should always understand what they are looking for, how they prefer it, and what can help them. Once that is digested, then customise the pitch just for them.

I know it gets tough when you have more than 10 to target with the same thing, but every custom pitch is worth it.

There's a great example of a pitch to a blogger on MarketingProf's Daily Fix today by B. L. Ochman. Something to learn from.