OSIM plays legal card on YouTube
Singapore-based OSIM, known best for its massage chairs, has ordered YouTube to remove its copyright ads uploaded by users. My friend and fellow blogger I.Z. Reloaded has been sent a DMCA notice to remove the clip of an OSIM iGallop ad he uploaded in January 24, 2006.
I've used this particular uploaded ad in talks I've given at Hill & Knowlton and as a guest lecturer at SIM to prove the power the the social media to amplify the MSM content.I find it so odd that for a company who's vision is to expand from 1,135 outlets to 3,000 worldwide by 2013 rather play the legal card and miss out on the most amazing Internet phenomenon.Sometimes I imagine what goes though the minds of these marketing folks is: "Let's see, adopt a creative commons license and let the fans build a viral campaign or pay an ad agency bucket loads of cash to get the next 140,000 eyeballs... Hmm... alright ad agencies, send in your pitches!"
I've used this particular uploaded ad in talks I've given at Hill & Knowlton and as a guest lecturer at SIM to prove the power the the social media to amplify the MSM content.I find it so odd that for a company who's vision is to expand from 1,135 outlets to 3,000 worldwide by 2013 rather play the legal card and miss out on the most amazing Internet phenomenon.Sometimes I imagine what goes though the minds of these marketing folks is: "Let's see, adopt a creative commons license and let the fans build a viral campaign or pay an ad agency bucket loads of cash to get the next 140,000 eyeballs... Hmm... alright ad agencies, send in your pitches!"
