Policies: The opposite of embracing the social media
I'm disappointed. According to an article in PRWeek on Facebook:
Ketchum, Edelman and Hill & Knowlton have put policies in place, particularly with regard to blogging.And to make things worse:
Off all the agency bosses, Sally Costerton, CEO of Hill and Knowlton, was most reserved about Facebook use. She said it had been 'discussed a lot in recent management meetings due to its popularity and the blurring of lines within it between individuals and company representatives'.She added that there were concerns about staff wasting time on the site and whether it was appropriate to use it in a work context. The agency will make a decision on whether to implement a policy by Christmas.'Everyone has to take a position on Facebook that is right for their organisation,' she said.I understand the concern with it being a waste of time at work, but that's not a Facebook issue but a HR issue. Staff wasting their time on anything should be dealt with accordingly, why are companies putting walls up against Facebook?Quite contrary to having policies against Facebook, blogs, and other social media participation, I believe it should be encouraged. Sure it isn't the perfect representation, but isn't it similar in effect to business networking? Meeting people, having conversations, etc. In fact, it's better as this is a conversation that goes on 24/7.Well, that's my take anyway. And it's funny to see Edelman in the same list, always thought they were more clued in to the social media than the rest of the agencies.