Today I sent this page from SingTel to the office following the 3G iPhone's hype from last night. It was done in good faith that SingTel was making an effort to reach out to those who want to reserve themselves a 3G iPhone in Singapore. But instead of enthusiasm and excitement, I heard complaints. Not of my mass email, but of SingTel's silly website. For once I thought SingTel was ahead in customer service and marketing providing the excited public with a simple website to order a 3G iPhone instead of the crazy queues that wrap around the block in the US. I thought wrong. You still have to go down to the SingTel shop to confirm your reservation. Yes, confirm. If I was going to queue at the shop, I might as well be getting the darn iPhone! Incredible, SingTel has successfully evolved backward in customer service and marketing making it more inconvenient to get an iPhone. From the main page, you click "Yes" and you get this form. No where does it say that you need to go down to the shop until you click "Next". When you're done with the form, instead of a "Thank you, your reservation is done", you get this: Yup, welcome to SingTel's online world where you still have to get your bum down to the offline shop. Maybe I should just get one from Australia since I'll be there over July 11. Singapore is on the "coming soon" list.