Benjamin Koe

I like marketing, but I also like technology. Alright, I'll take both! 
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marketing

 

Wrangler Jeans lets you push their model around

Too often jeans companies only let you look at the models wearing the goods, Wrangler lets you "play" with theirs. Fantastic frame-by-frame interactive play Wrangler has done on their site. Push the guy around, strip the shirt off his back. Nothing lets you appreciate jeans more than seeing them in action.

Love this campaign and the music is super awesome too!

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Coke Zero Facial Profiler campaign is brilliant

Not that finding someone that looks like you has anything to do with Coke, but this use of facial recognition technology for a viral online campaign is sweet! Even better when they integrate it as a Facebook app.

Coke Zero wants to help you find people who look like you. Just upload your photo and you're done. How fun is that?!

Check out their campaign here.

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Filed under  //   marketing   technology  

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Kozak's sexy (and funny) local online campaign

This is both funny and effective. If you are Singaporean, you'll definitely appreciate it. At first glance I thought it was just a local vendor trying too hard. But on hindsight, it looks like it was well researched. He clearly wanted to reach a local car-owning male audience, and there's nothing better than a sexy girl washing a car.

What's also interesting is that this video would never make it on to local TV as a commercial, but on YouTube, it's a hit!

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Filed under  //   marketing   singapore  

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Intel is does a ElfYourself this Christmas

Intel has created a "put your face on a music video" Christmas greeting site this year called http://www.makeyourholidaysing.com/. This is very similar to the highly successful ElfYourself by OfficeMax. The interesting features about this year's viral Christmas sites is the clear integration with social media platforms such as uploading your Intel music video to YouTube and using photos for ElfYourself from Facebook.

   
Click here to download:
Intel_is_does_a_ElfYourself_th.zip (973 KB)

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Killin' it like Gary V

I don't mean to do two posts in a row on Gary V, but this guys is simply amazing. He's a real personality and I think of all the talents on can have in the world, Gary's got honesty.

I'm constantly surrounded in the corporate world by people who are saying things like "try to be tactful" and "CC the boss because its safer". Why not just be dead honest if you have something of value to give?

This talk made me wonder if people don't want to be as transparent and open as Gary because in reality they suck at what they do and hide behind their tact and corporate speak.

I know nothing about wine, but it appears that Gary knows a whole lot and that's probably the reason why he dares be open because no one can challenge him on that.

I'm going to be more mindful now about how I communicate. I'm going to try and be more open, more transparent, and more real from now on.

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“Crush It” by Gary Vaynerchuk

This is a good summary of Gary Veynerchuk's new book. I'm a fan of Gary V, love his passion and ambition. But I think most of us don't need to buy the book to understand his passion and drive.

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Are you buzzword compliant?

I definitely am according to Unmasker. I love this viral application which replaces buzzwords in your Twitter profile with the TRUTH!

My real profile says:

Once a PR consultant, now Employee No. 3 at social media monitoring startup, JamiQ.com

Fantastic viral application. Absolutely love it.

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99 Tips for Company Reputation

99 Tips E Version
View more documents from tblogosphere.

Weber Shandwick has put together a colorful little package that contains 99 really quick tips to remember about reputation management. Love the way its put so succinctly, but 99 is quite a bit to remember.

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Tweet to save the Polar Bears

Polar Tweets is quite a simple yet clever marketing campaign by the Toronto Zoo to keep people spreading the message of global warming via Twitter. This mixture of visualization and social networks combines the best of interactivity with word of mouth marketing.

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Filed under  //   marketing   social media  

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Want a job in PR? Know your social media!

Taken from the iPressroom's 2009 Digital Readiness Report - Essential Online Public Relations and Marketing Skills.

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Filed under  //   marketing   social media  

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