Benjamin Koe

Interesting campaign with amateur videos of their mobile phone DRIOD doing some really fancy things with secret unlock codes. The DROID (known as Milestone to us on GSM networks) is already doing well for itself as a good value, well-built device.

The videos are quite entertaining, but you can tell it's an obvious attempt at a viral. But since this is Motorola's biggest and latest bet on mobiles, I guess they are firing all their marketing guns.

Motorola already had some decent early publicity when Google Navigation for Andriod 2.0 was all the hype on this device.

This is one awesome April Fool's by Dr Pepper. Makes for a great video too.

Not that finding someone that looks like you has anything to do with Coke, but this use of facial recognition technology for a viral online campaign is sweet! Even better when they integrate it as a Facebook app.

Coke Zero wants to help you find people who look like you. Just upload your photo and you're done. How fun is that?!

Check out their campaign here.

This is both funny and effective. If you are Singaporean, you'll definitely appreciate it. At first glance I thought it was just a local vendor trying too hard. But on hindsight, it looks like it was well researched. He clearly wanted to reach a local car-owning male audience, and there's nothing better than a sexy girl washing a car.

What's also interesting is that this video would never make it on to local TV as a commercial, but on YouTube, it's a hit!

I don't mean to do two posts in a row on Gary V, but this guys is simply amazing. He's a real personality and I think of all the talents on can have in the world, Gary's got honesty.

I'm constantly surrounded in the corporate world by people who are saying things like "try to be tactful" and "CC the boss because its safer". Why not just be dead honest if you have something of value to give?

This talk made me wonder if people don't want to be as transparent and open as Gary because in reality they suck at what they do and hide behind their tact and corporate speak.

I know nothing about wine, but it appears that Gary knows a whole lot and that's probably the reason why he dares be open because no one can challenge him on that.

I'm going to be more mindful now about how I communicate. I'm going to try and be more open, more transparent, and more real from now on.

This is a good summary of Gary Veynerchuk's new book. I'm a fan of Gary V, love his passion and ambition. But I think most of us don't need to buy the book to understand his passion and drive.