via mashable.com
Brands need to think a lot more like Gatorade dedicating resources and staff to manage the brand's conversations online. The real-time web changes everything.
Benjamin Koe
I like marketing, but I also like technology. Alright, I'll take both!
My name is Benjamin Koe. I am a Co-founder & Head of Client Leadership at JamiQ. My company builds software that helps businesses monitor their brands on the social media. I was formerly a PR and social media consultant at Hill & Knowlton and before that a technology journalist with CMP.
Contact Me
benjamin.koe@gmail.com
+65 9181 7128 (Mobile)
Skype: benk26
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Subscribe via RSS »Reality distortion field remains strong with Steve Jobs after antennagate
via youtube.com
This is brilliant!
What the F**k is Social Media NOW?
via slideshare.net
The new updated version.
Internship available at JamiQ
My company JamiQ creates software that helps organizations monitor the social media.
JamiQ is offering a 10-week structured internship program. We are seeking two (2) social media-savvy, measurement-oriented interns who enjoy working and learning in a startup environment. Positions are available from 26 July 2010 onwards.
You will construct regular analysis of a brand's reputation on the Internet. Depending on your aptitude and interest, you may be involved in other aspects of the startup. You will learn about the business of public relations, advertising, marketing, social media, and data processing technologies.
Interns will dedicate half of their internship time in the design, pitch and the full implementation of one research or marketing project. You may also additionally participate in existing research projects with leading universities in Singapore.
JamiQ is a social media monitoring company based in Singapore led by a team of entrepreneurs, public relation consultants, media buying professionals and developers. For even more information, see other job postings and research.
In addition, you get:
- Above Average or Performance-Based Internship Pay
- Design Your Own Research or Marketing Project
- Central Business District Office Location
- Startup Environment
- Two (2) Positions Available from 26 July
- Work with Awesome People
Motorola tries out viral videos for DROID
via youtube.com
Interesting campaign with amateur videos of their mobile phone DRIOD doing some really fancy things with secret unlock codes. The DROID (known as Milestone to us on GSM networks) is already doing well for itself as a good value, well-built device.
The videos are quite entertaining, but you can tell it's an obvious attempt at a viral. But since this is Motorola's biggest and latest bet on mobiles, I guess they are firing all their marketing guns.
Motorola already had some decent early publicity when Google Navigation for Andriod 2.0 was all the hype on this device.
Dr Pepper's Chatroulette Cheerleader
via youtube.com
This is one awesome April Fool's by Dr Pepper. Makes for a great video too.
50 million tweets per day
via blog.twitter.com
That's quite a whole lot of tweets. 600 tweets per second. Who would have thought sharing short messages with the public mattered? =)
What is Google Buzz?
Google Buzz is really Twitter with a Facebook philosophy. Buzz doesn't really replace Twitter because Twitter is designed to be totally public where someone you have never met and will never meet could read your posts and even subscribe to your stream. Buzz is only to be delivered to people you know. There's no public stream although someone could still read your posts via your profile.
But still, it's hard to discover new people on Buzz. Discovery on Google Buzz is much like Facebook where the system recommends you people they think you should or do know. But unlike Facebook, Buzz is too simple. Twitter simple, where all you get is a stream of consciousness. Facebook does a great job with sections: Photos go here, Videos there, Inbox on the top, etc. Then again like Facebook, comments are threaded and easy to follow unlike Twitter's open RT and @ the world way of dialog. I'm not sold on Buzz yet, but it may end up being like Google Talk's chat bar in Gmail. I use it simply because it's there in Gmail which is my browser's startpage btw. But with all social networks IMs, it's about where the crowd is at. Aside: Social Networks/IMs that I've tried and died include:- Friendster (Friends moved to Facebook)
- Plurk (Twitter was where everyone was)
- Jaiku (Same as above)
- ICQ (Everyone moved to MSN)
- Yahoo Messenger (Same as above)
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