To have trolls come out and attack a marketing gig is a clear sign that it's being noticed. Having worked in PR, I've seen my fair share of campaigns and to have such a troll is rare. If you told any other agency that you have to do a campaign with Tangs, Lenovo, and Intel with bloggers in Singapore, I wonder what they'd come up with. I admire Ogilvy for making this happen because it's an experiment. Did it improve sales for any of the clients? Probably not. Did it get noticed, most definitely.

This seems to be a mindset found in advertising. Examples such as Cadbury Gorilla are totally out of the norm and didn't make any impact on sales really, but it did get noticed. It is refreshing to see creativity pumped into the PR industry.