YouTube Insights is one of the most significant upgrades to the video sharing site. Now every video you upload can be tracked not just by total views, but when the views occur and where in the world they come from.

This is great especially for the marketing/PR community where measurement is key to campaigns.

Questions that can now be answered include:

• Was your video viewed by your target audience?
• How impactful was it?
• When was the peak of the hype?
• At what point did it slow down?
• Is the long tail in effect in your video?

Above is an example of a video I uploaded in 2006. I didn't realise until now that the spike was only at the beginning.